Today, junta leader Prayuth Chan-ocha announced that he wants Thai people to wear traditional costumes more often, even if they are inexpensive ones.

In typical Prayuth style, he followed up his unusual request by joking that those who can’t afford to splash out on a traditional costume could ask for his help. He warned that if people never wear traditional costumes, they could be lost forever, reported The Nation.

Since the 1990s, some government and educational organizations have adopted a policy that their staff needs to wear traditional clothing occasionally. The movement to wear Thai traditional costumes has become increasingly popular this year. People have been spotted riding the BTS looking like they just stepped out of the past.

Before he went into a meeting today, Prayuth said hello to child stars Jirada and Jakkarin Moran, who were waiting for him at Government House. The brother and sister were dressed in traditional garb and might be what spurred the junta leader to make his announcement about traditional clothes.